If you are making a sales dashboard, these variables may be useful.

Sales Growth

This can be calculated by comparing the total amount of sales for a given period of time to the total amount of sales for the previous period of time.

Average Order Value

This can be calculated by dividing the total amount of sales for a given period of time by the total number of orders placed during that period.

Customer Acquisition Cost

This can be calculated by dividing the total amount spent on customer acquisition activities by the total number of customers acquired.

Customer Retention Rate

This can be calculated by dividing the total number of customers who continue to purchase from a company over time by the total number of customers acquired.

Sales Volume

This can be calculated by adding up the total amount of sales for a given period of time.

Conversion Rate

This can be calculated by dividing the total number of orders placed by the total number of visitors to a website.

Average Time to Purchase

This can be calculated by dividing the total amount of time it took for customers to make a purchase by the total number of orders placed.

Average Time to First Purchase

This can be calculated by dividing the total amount of time it took for customers to make their first purchase by the total number of customers acquired.

Average Shopping Cart Abandonment Rate

This can be calculated by dividing the total number of customers who added items to their shopping cart but did not complete the purchase by the total number of customers who visited the website.

Average Refund Rate

This can be calculated by dividing the total number of orders that were refunded by the total number of orders placed.

Customer Lifetime Value

This can be calculated by adding up the total amount of revenue generated by a customer over their lifetime.

Average Time to Repeat Purchase

This can be calculated by dividing the total amount of time it took for customers to make a repeat purchase by the total number of repeat purchases.

Average Shipping Cost

This can be calculated by dividing the total amount spent on shipping by the total number of orders placed.

Average Delivery Time

This can be calculated by dividing the total amount of time it took to deliver an order by the total number of orders placed.

Average Customer Complaint Rate

This can be calculated by dividing the total number of customer complaints by the total number of customers.

Average Customer Acquisition Cost

This can be calculated by dividing the total amount spent on customer acquisition activities by the total number of customers acquired.

Average Discount Rate

This can be calculated by dividing the total amount of discounts given by the total amount of sales.

Average Customer Satisfaction Score

This can be calculated by dividing the total amount of customer satisfaction scores by the total number of customers.

Average Customer Retention Rate

This can be calculated by dividing the total number of customers who continue to purchase from a company over time by the total number of customers acquired.

Average Customer Lifetime Value

This can be calculated by adding up the total amount of revenue generated by a customer over their lifetime